Three out of each 4 folks surveyed in India have ‘NoMoPhobia’ — the worry of being indifferent from their smartphones on account of low battery or different causes, a joint research by cell phone maker Oppo and market analysis agency Counterpoint mentioned on Friday.
In keeping with the report, 65 p.c of smartphone customers surveyed expertise emotional discomfort—frightened or anxious, disconnected, helpless, worry of lacking out, nervous, unsafe—when their battery drains.
NoMoPhobia, quick for no cellular phobia, refers back to the worry of, or anxiousness attributable to, not having a working cell phone.
Oppo India collaborated with Counterpoint to know trendy smartphone customers’ battery anxiousness ranges. The survey coated over 1,500 respondents in tier 1 and a few tier 2 cities.
“It is a foundational research and will likely be instrumental in the way in which we make our merchandise. 60 p.c of individuals are going to interchange their smartphones as a result of the battery isn’t performing. Extra importantly, we cue this to make our merchandise battery,” Oppo India Chief Advertising and marketing Officer Damyant Singh Khanoria mentioned.
The research discovered that 82 p.c of male customers really feel extra anxious in comparison with 74 p.c of feminine customers.
92.5 p.c of customers use energy saving mode on their cellphone and 87 p.c use their cellphone whereas it is getting charged.
About 42 p.c of respondents use smartphones most for leisure, the place social media is on the high. Round 65 p.c of customers sacrifice cellphone utilization to preserve battery whereas 82 p.c restrict their social media utilization.
“Our smartphones have develop into our private universes that allow us to remain related, personally and professionally, and likewise for leisure. Consequently, many people have developed a phobia of being with out our telephones.
“Consequently, folks typically really feel anxious on the considered operating out of battery and being unable to make use of their telephones. The sensation of low battery anxiousness is larger among the many working age group of 31 to 40 years adopted by the age group of 25 to 30 years,” Counterpoint Analysis Director, Tarun Pathak mentioned.
