Social media large Meta Platforms joined the generative AI product race on Thursday, saying it will start testing synthetic intelligence-powered advert instruments that may create content material like picture backgrounds and variations of written textual content.

A choose group of advertisers can be invited to experiment with the instruments in a “testing playground” that the corporate is looking the AI Sandbox, Meta executives stated at a press occasion in New York.

The executives declined to specify what number of advertisers would have entry to the area on the outset, saying solely that the group was small.

Meta deliberate to grant entry to extra advertisers in July and combine a few of the options into general-purpose advert merchandise later within the 12 months, they stated.

The announcement marks the Fb and Instagram proprietor’s first foray into rolling out merchandise that use generative AI expertise, which mines huge shops of previous information to generate new content material like prose, artwork, and software program code.

A frenzy of curiosity and funding has swirled across the expertise since Microsoft-backed startup OpenAI launched chatbot ChatGPT within the fall.

Meta’s announcement got here a day after its high digital advertisements rival, Alphabet’s Google, stated it will begin providing integrations of the expertise in its search, electronic mail, and picture merchandise.

© Thomson Reuters 2023

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