Samsung Wins Lawsuit Over Galaxy ‘S10’ Trademark Rights: All Particulars

Samsung satisfied a Los Angeles federal jury on Friday that its Galaxy S10 telephones don’t violate the trademark rights of a talent-management company that additionally makes use of the “S10” title.

The jury discovered that S10 Leisure & Media had not proven that Samsung’s common smartphones had been prone to trigger shopper confusion and drown out its model within the market, in response to a courtroom doc printed Monday.

Representatives for Samsung and S10 didn’t instantly reply to requests for remark Monday.

S10 Leisure, which manages the pop singers Anitta and Normani, stated it started utilizing the S10 title in 2017. Samsung started promoting its Galaxy S-series smartphones in 2010 and began providing Galaxy S10 telephones in 2019.

S10 argued Samsung’s promoting would confuse prospects into pondering the manufacturers had been affiliated, citing Samsung’s use of an identical font and colour scheme because the expertise company for its S10 emblem and its promotional partnerships with musicians.

The lawsuit stated S10 had obtained social-media messages from folks making an attempt to purchase Samsung’s telephones. It additionally stated Samsung was conscious of the corporate earlier than adopting the branding, and that Samsung and S10 had mentioned a possible deal for Anitta to endorse the tech big.

“Because of confusion between Samsung’s S10 cellphone line and S10 Leisure’s S10 mark, the worth and goodwill of S10 Leisure’s Instagram and social media footprint has been severely diminished,” the lawsuit stated.

Samsung instructed the courtroom that its use of “S10” wouldn’t trigger confusion, that it had precedence to the S10 title based mostly on its earlier Galaxy S “household” of marks, and that S10 waited too lengthy to convey the lawsuit.

© Thomson Reuters 2023